LATEST NXTMILE NEWS

March 2010 - NxtMile introduces youth soccer insole; more product launches planned for 2010.

NxtMile, a Madison-based company, has launched a new insole for youth soccer players. The insole is engineered to address common causes of foot pain in young athletes, including Sever’s Disease, Osgood-Schlatter’s Disease and over training. NxtMile Sport Insoles are designed to be age and sport specific, better aligning the athlete’s body with each sport’s footwear and movements. Abrupt sports movements — starting, stopping, cutting, running and jumping — create considerable stress on the body, which can lead to fatigue, pain, and overuse injuries, especially in young athletes. Year-round participation in competitive sports further increases the likelihood of heel and knee injuries. Mike Miller, NxtMile’s founder and chief executive officer, said the soccer insole is the first of many age- and sport-specific insoles NxtMile will be introducing this year. Youth and adult athletes involved in soccer, football, lacrosse, basketball, baseball and softball will soon have access to an insole tailored to their bodies and the rigorous movements of their favorite sports. The youth soccer insoles are available online at www.nxtmile.com, www.soccer.com and at Stefan’s Soccer, The Shoebox and Middleton Sports & Fitness retail stores. In 2009, NxtMile took the top prize in the Advanced Manufacturing Category of the Wisconsin Governor’s Business Plan Competition. It was one of 326 initial entries in the contest.

January 2010 - NxtMile launches Sport Insoles for young soccer players.

NxtMile is among the exhibitors attending the National Soccer Coaches Association of America (NSCAA) in Philadelphia, January 14-16. The NSCAA is the largest association of coaches in the world. More than 8,000 soccer coaches and club administrators from around the U.S. will attend. The Exhibit Hall at the NSCAA Convention is the nation’s largest soccer-specific trade show with approximately 300 companies on hand. Convention attendees can examine the latest soccer-related technology and equipment. NxtMile CEO and founder , Mike Miller, says “The NSCAA Convention provides the perfect launch pad for us to introduce soccer coaches, players and parents to our unique insole. Our goal is to help young soccer players to keep playing the game they love by avoiding injury and reducing heel, foot and knee pain.

December 2009 - Why your young athlete’s feet hurt. And (more importantly) what to do about it.

Over 25 million children participate in school-sponsored sports, and an additional 20 million participate in extracurricular organized sports. Over the past decade, increased intensity of training, more pressure for success, new opportunities for structured play, and more organized advanced leagues and traveling teams have led to a corresponding increase in overuse injuries in the skeletally immature athlete.

Young athletes fit a slightly different profile. Sport related injuries are possible at any age, though preteen and early teen athletes are particularly vulnerable, especially to vigorous, repetitive movement, because of the way their bodies mature. Their injuries tend to be caused by chronic overuse related to over training in their sports. More than three quarters of the youth players seeking treatment at a medical facility have been damaged by doing too much too fast, often when they were too young. Increasingly youngsters are specializing in one sport and playing it year round. However, young athletes can also be injured by playing different sports that repeatedly produce stress on the same parts of their body.

NxtMile Sport Insoles are designed to address the most common injuries sites including knee (Osgood-Schlatter disease), heel (Sever's disease) foot (Plantar Fasciitis) pain for young and adult athletes in a variety of sports (soccer, baseball/softball, football, lacrosse, basketball). Non-traumatic knee and heel are the most common complaints in the young athletes. Sever's disease is a common but frequently undiagnosed source of heel pain in young athletes. This condition frequently occurs before or during the peak growth phase for boys and girls. Sever's disease often occurs in running and jumping sports, particularly soccer.

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