MORE NXTMILE NEWS

August 2009 - NxtMile and i-generator partner to design sport specific insoles

i-generator and NxtMile have completed the design of a series of specific insoles for adult and youth athletes. NxtMile Sport Insoles are designed to match the geometry and performance characteristics of a variety of cleated turf and court footwear. Insole models have been tailored to soccer, baseball/softball, basketball, football and lacrosse. Each of these sports requires specialized footwear tailored to playing surfaces and aggressive athletic movements. Nxtmile insoles improve upon the design of athletic footwear to provide more appropriate stability, cushioning and energy return to the athlete. In addition, the youth version of the insoles provide age appropriate support and foot positioning to help alleviate pain and fatigue related to physical maturation, such as Severs disease, and over-training.

i-generator is an industry leader in the areas of footwear creation and related services with the goal to increase the client’s market share and industry leadership through fast, innovative product or service development. Since 2000 i-generator has helped companies such as Under Armour, Timberland, Rockport and SCOTT create new product concepts from ideation to production. i-generator specializes in applied research (ergonomics, biomechanics, and neurology), biomedical engineering, mechanical and industrial design, development and sourcing. On the strategic side i-generator works as an interface between the technological and marketing worlds. i-generator helps its clients to define new strategies, understand and exploit new and existing business opportunities, optimize processes and enter alliances with other organizations. I-generator’s services in the strategic field include vision and value planning, innovation workshops, consumer insights, process consulting as well as market- & portfolio assessment.

June 2009 - NxtMile Wins Governor’s Business Plan Competition

NxtMile took the top prize in the Advanced Manufacturing category of the annual Wisconsin Governor’s Business Plan Competion. NxtMile’s sport specific insoles and custom running shoes utilize patented engineering to address the specific biomechanical and orthopedic needs of athletes participating in a variety of sports. Their products are design to prevent or remediate common age and over use related injuries.

Directed by the Wisconsin Technology Council for the past six years, the competition encourages entrepreneurs in the creation, start-up and early-growth stages of high-tech businesses in Wisconsin. This year, a record 326 entries from 287 individuals in 106 different locales around the state competed for a total of more than $200,000 in cash and in-kind prizes. In addition to NxtMile, category winners were announced for plans contributing to Business Services, Information Technology, and Life Sciences.